Soapui
Soapi is a young German design label that developed an innovative magnetic soap holder for solid soap and shampoo bars. The brand was founded with the aim of offering a practical and sustainable solution for the bathroom.
The holder works with a simple magnetic system: a metal bottle cap is pressed into the bar of soap and then clicks onto the magnet, allowing the soap to dry on the wall. This keeps it hygienic for longer and also extends its lifespan.
The Soapi soap holder is made from recycled fishing nets and other marine plastic waste, giving ocean waste a second life in a practical bathroom accessory.
